From Tuesday 21st to Thursday 23rd, Ceramiche Piemme will take part in the tenth edition of the Clerkenwell Design Week in London, one of the most important design events in the United Kingdom. In the London office “Piemme 40” all visitors will not only be able to discover the quality of the stoneware collections designed under the two main company brands, Ceramiche Piemme and Valentino, but also the new Piemme Contract products and services.
The Clerkenwell Design Week 2019 will be the ideal platform to confirm the company’s growth in the Anglo-Saxon market and officially inaugurate Ceramiche Piemme’s UK branch directed by Richard O'Sullivan. On this occasion, the company will also formalize its collaboration with Benoy, an international renowned design firm, for a line of tiles that will be presented at Cersaie in Bologna September 2019.
Tuesday 21st May, 11.30 am at the Benoy studio in London, Ceramiche Piemme Operations Director Davide Colli and the Benoy Design Director Andy Piepenstock will welcome the author of the best-selling book "Design as an attitude" Alice Rawsthorn, and the Italian design historian Cristina Morozzi, inviting them to draw a picture of the new and growing use of tiles in architecture.
As a functional as well as decorative element, ceramics – which has always been closely connected with the history of architecture – is once again claiming an increasingly significant role in projects thanks to its values of recyclability and safety. Additionally, the material always played an important role in the cultural expression of a territory.
"After essential technological updating and the renewal of the range, a cultural upgrade of the project has now become essential. Hence, the importance of collaboration with a major international player such as Benoy, which has worksites the world over. We chose CDW to announce our collaboration and we are very happy to be able to do so by hosting two great experts in the field”, says Davide Colli, COO of Ceramiche Piemme.
The opening of the Piemme 40 London branch underlines the international character of the Fiorano Modenese brand, which is renowned for high quality and cutting-edge innovations in the ceramic industry.
The schedule at a glance:
Tuesday 21st, Benoy's London headquarter (1 Monkwell Square)
The partnership between Piemme and the famous architecture studio will be officialised during the special Alice Rawsthorn's talk.
Wednesday 22nd, Coin Laundry (70 Exmouth Market)
From 5.30pm VIP party where Piemme is inviting all its special guests to share moments of joy and good music.
21st- 23rd May, Piemme 40 Unit 207 Second Floor 27-31 Clerkenwell Close
Free entry from 10 am to 7 pm