22 February 2019

Ceramics and design: Ceramiche Piemme officialises its collaboration with Benoy


During Clerkenwell Design Week 2019 in London Ceramiche Piemme will be officially announcing its collaboration with international design firm Benoy to design the next series of products.
To celebrate the partnership, the Fiorano Modenese company has invited leaders within the design field, Alice Rawsthorn and Cristina Morozzi to discuss the upcoming trends within the ceramic industry. 
The Benoy Design Director, Andy Piepenstock and Ceramiche Piemme Operations Director, Davide Colli will introduce the two design experts, opening a debate on the "importance of tile in architecture." 
"We know Ceramiche Piemme for its tradition and today also for its desire to express innovation, design and sustainability" explains Andy Piepenstock "all values that we share and which spur us to talk with people who - like Alice Rawsthorn and Cristina Morozzi - have dedicated their lives to the analysis and elaboration of projects, trends and the evolution of home living".

After previous design collections created in association with Gordon Guillaumier and Pierre Charpin, Ceramiche Piemme is now making its relaunch with Benoy, an internationally respected firm which is behind some of the most famous buildings in the world, from Ferrari World in Abu Dhabi and Westfield London, to Parc Central in Guangzhou.
With the opening of the Piemme 40 London branch, Davide Colli - COO of Ceramiche Piemme who has held the position since 2018, highlights the international character of the Fiorano Modenese brand, which is renowned for quality and innovation in the ceramic industry.

"After essential technological updating, and the renewal of the range, a cultural upgrade of the project has now become essential. Hence, the importance of collaboration with a major international player such as Benoy, which has worksites the world over. We chose Clerkenwell Design Week to announce our collaboration and we are very happy to be able to do so by hosting two great experts in the field.”

Alice Rawsthorn
A long-time New York Times journalist, director of the London Design Museum from 2001 to 2006 and an OBE (Order of the British Empire) recipient for services offered to design and the arts, Alice Rawsthorn is a well-known English critic, who investigates design with an open and curious look, based on her critical-journalistic experience. As she recounts in her latest book, Design as an Attitude, creating design is not just a profession but also an attitude; for her it means demonstrating how a project is an agent of change in any context.

Cristina Morozzi
Journalist, writer, critic, art director, she is one of the greatest exponents of the world of contemporary design. She directed the magazine "MODO" for 9 years. She is the author of theoretical and monographic books and curator of exhibitions. She collaborates with many national and international design magazines.

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