16 April 2018



With the Shades collection Ceramiche Piemme provides a new answer to the dialectic between art and technology: the newest frontiers of digital printing are explored by designer Gordon Guillaumier to give life to floors and surfaces of artistic inspiration. Previewed at the Fuorisalone 2018 the porcelain stoneware tiles and slabs of the Fiorano Modenese manufacturer reproduce the designer’s strokes.

"For this collection, I have taken inspiration from the tradition of classic, hand-decorated majolica ware" explains Gordon Guillaumier "With Shades, I have attempted to capture the freedom and spontaneity of water-painting, a technique I love precisely because irregularities and imperfections are strongly tied to the manual sign and represent an added value."

The Shades tile collection replicates in a realistic way the delicate and imperfect sign of the brush stroke; the overlapping colours create unique nuances which go to combine with the 5 basic concrete-effect shades.
The four types of decoration are each expressed in five shades that vary from blue to light blue, from white to golden and mid-blue: the real colour movements so typical of water-painting.
The encounter of modernity and tradition is also expressed through the choice of sizes: with the modern 60X60cm or 60X120cm slabs, Ceramiche Piemme combines hexagon-shaped decorated tiles that recall traditional cement tiles and other small-size (20X20cm) tiles typical of classic majolica ware.