01 October 2021

Technology and design for the new Ceramiche Piemme showroom


Ceramiche Piemme inaugurates its new corporate showroom with a series of Open House events dedicated to international customers.
A completely renovated space that best expresses the elegance and quality of the Premium lines, dedicated to the high-end residential sector, in a particularly original exhibition concept.

The Premium area of the new showroom, which covers a total of about 1000 square meters, realistically reproduces the environments of a luxurious home with -as real protagonists- Majestic Pure Selection and Evoluta ceramics, the new Ibla collection and much more. Environments are enhanced by digital printing technologies such as the exclusive "Synchro Digit Piemme", which makes it possible to create original coverings with unprecedented three-dimensionality and tactile sensations that perfectly recall those of natural materials. A result never seen (and touched) before.

In the Piemme Floor and More & Contract area, on the other hand, the exhibition has a more technical tone, in line with ceramic materials and surfaces for more commercial use such as the Glitch collection designed in collaboration with Benoy, one of the most prestigious names in architecture. 
Another elegant Mediterranean villa, "Villa Ibla", is the evocative setting for the virtual tour that visitors (in attendance and at a distance) can experience to discover the Ibla tile line; a communicative tool of great innovation and emotional impact. An immersive experience that allows visitors to "navigate" through the elegant rooms covered with porcelain stoneware inspired by the "Ragusa pietra pece" asphalt stone that has characterized the artistic and cultural process of this area from Sicily for centuries.