London fashion label River Island has chosen the Made in Italy quality of Ceramiche Piemme tiles for the new look of one of the United Kingdom's largest stores. 
Located in the Lakeside Shopping Centre in Essex (, the store, on several levels with a total floor area of about 6,000 m2, features tiles in the Venetian Marble granulated marble look in the Rainbow finish, in the 60x120 cm size.

The Venetian Marble collection, which combines the technical performances of latest-generation stoneware with the look of Venetian Terrazzo flooring, is part of the range of “Ceramiche Piemme Contract”, a division featuring ceramic covering collections developed to support architects when choosing the finishes for public and private locations.

The River Island store at Lakeside contains women's, men's and children's clothing and household textile departments on two floors. The new look is part of a multi-million project to upgrade the entire shopping centre.